UC Berkeley School of Information
My position as a social media marketing intern was designed to advance the presence of the school and its programs through various communication networks. I designed the weekly newsletter offering students, alumni and staff insights into weekly events while keeping track of interactions. I also produced content for their social platforms and led a Facebook advertising campaign aimed at increasing enrollment numbers.
Facebook Advertising
As an intern, I led Facebook advertising campaigns for their Masters of Information Management (MIMS) program. This process involved strategizing target audiences, installing the Facebook pixel, designing advertisements, and organizing a weekly budget from 7 months prior to the program application deadline.
Organic Social Media Content
As an intern, I also used Sprout Social to produce and schedule organic content for our socials on each workday. I specifically worked on X, Facebook and Instagram to inform our audiences about upcoming events and recap student-led initiatives within the school. Below are a few examples of content I produced.
