Public Policy Institute of California
As a 2024 summer intern for the Public Policy Institute of California (PPIC), I worked for the digital sub team within their communications department. My roles involved implementing a LinkedIn strategy and redesigning PPIC’s external monthly email bulletin. Explore these deliverables below.
To the left is the white paper I created to enhance PPIC’s overall reach and impact on LinkedIn. After researching peer organizations, engagement strategies, and LinkedIn-specific algorithm tips, I assembled a list of short and long term recommendations PPIC could pursue moving forward.
To the left are two memorandums detailing my work refreshing PPIC’s monthly bulletin design. I conducted market research and assembled a list of common design strategies, which I then worked to implement in a Dreamweaver email build over the course of the summer.