The Los Angeles Times
The Los Angeles Times
As an audience intern for The Los Angeles Times, I was in charge of selecting stories, drafting copy, designing, and tracking metrics for all static Instagram posts for an audience of 1.2 million. I monitored real-time story analytics to optimize content performance using Chartbeat and Google Analytics. I also spearheaded L.A. Times’ Reddit campaign, where I quadrupled our engagement on the platform in the span of one month. Finally, I honed in on my email marketing skills by collaborating with editors to build the Essential California newsletter each weekday.
Explore samples of my Instagram work below.
