MARKETING AND AUDIENCE ENGAGEMENT
FACEBOOK ADVERTISING - I School
As a former marketing communications intern for the UC Berkeley School of Information, I led Facebook advertising campaigns for their Masters of Information Management (MIMS) program. This process involved strategizing target audiences, installing the Facebook pixel, designing advertisements, and organizing a weekly budget from 7 months prior to the program application deadline.
SOCIAL MEDIA MARKETING - The Daily Cal
As the current head social media editor for the Daily Californian, I am in charge of publishing posts for breaking news briefs and overseeing our social staff. Each workday, I review 10-20 posts designed on X, Facebook, and Instagram, editing for AP Style, clarity, and style. Below are a few examples of breaking news posts I have designed and published.
AD SALES AND BUDGETING - The Highlander
Since Carlmont’s publications are entirely self-funded, I was in charge of managing all advertisement and subscription sales for our $20,000 budget. All money raised went toward print and production costs for Highlander, upholding the website for Scot Scoop, and funding journalism competition costs. Each journalism student is required to raise at least $250 per semester, which primarily comes through ad sales.
Below is a visualization of our budget and income progress from the first semester of the school year.
SUBSCRIPTIONS
As another method of self-funding, we offered $30 per year subscriptions so readers can get all six issues delivered straight to their doorstep. Typically, we targeted these subscriptions toward families and friends of students so they can have their own copy at home. Listed below are the details of issue 2 sent to Aprintis, the site we use to order physical copies of Highlander.
AD DESIGN - The Highlander
For each ad, we offered a free ad design service for the companies that do not already have one to provide. Along with my managing editors, I designed around 5 ads per issue that are organized throughout Highlander.
